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"[Highland] brings technical aspects to the table—such as expertise with the equipment clients are using and why or why not a product would work with the equipment. They support our paper expertise; it's a good blend."
Technical support calls can blossom into full-fledged marketing efforts, according to Robert Fortner, an account rep with Powers Business Forms. A rep from CFC Print Solutions, Peachtree City, Ga., accompanied Fortner on a site visit when an end-user experienced a registration problem.
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