Building Better Budgets
The targeted, cross-media campaign remains an effective marketing tool, but it's constantly evolving. The key to keeping up? Knowing where to spend.
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Sean Norris
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Even if you've identified your audience and your marketing goals, it's not quite as simple as dumping the entire budget into, say, personalized letters aimed at your target demographic. Cross-media marketing relies on a multichannel approach, and choosing the right channels can be a daunting task given the overwhelming number of options—especially on a limited budget.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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