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Your business's reputation hinges on effective branding. Unfortunately, it's more complicated than designing a cool logo, handing out some pens and throwing together a direct mail campaign. It requires time, creative energy and a deliberate strategy. Most importantly, it requires connecting with your customers.
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- Companies:
- Gill Studios
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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