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According to Ryan Sauers, president/owner of Sauers Consulting Strategies, Stone Mountain, Ga., think of your brand as "the sum total of key ideas, emotions and perceptions that are communicated to your audience and associated with your organization's work." Feeling a bit overwhelmed yet? Check out these five vital tips to start the building process.
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- Companies:
- Gill Studios
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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