Bullet Introduces Low-Price Campaign

Bullet, a member of industry leader Polyconcept North America, unveiled its Price Patrol campaign last month to enforce its low-price strategy message and to alert customers on price drops on popular products.

The Price Patrol campaign comes to life through "Agent Buster," a price checking, police character Bullet uses to communicate its price messages to customers through its marketing channels.gent Buster and the Price Patrol are primarily focused on the items in "Bullet's Best," a collection of products Bullet offers at the lowest price among top 40 suppliers. When Bullet lowers a price on one of these products, email blasts, Facebook and twitter are used to issue Agent Buster's APB, which stands for Another Price Bust. Distributors who subscribe to Bullet's emails and who connect to Bullet on social media are therefore immediately aware that a lower price is being offered.