Bullet Introduces Low-Price Campaign
Bullet, a member of industry leader Polyconcept North America, unveiled its Price Patrol campaign last month to enforce its low-price strategy message and to alert customers on price drops on popular products.
The Price Patrol campaign comes to life through "Agent Buster," a price checking, police character Bullet uses to communicate its price messages to customers through its marketing channels.gent Buster and the Price Patrol are primarily focused on the items in "Bullet's Best," a collection of products Bullet offers at the lowest price among top 40 suppliers. When Bullet lowers a price on one of these products, email blasts, Facebook and twitter are used to issue Agent Buster's APB, which stands for Another Price Bust. Distributors who subscribe to Bullet's emails and who connect to Bullet on social media are therefore immediately aware that a lower price is being offered.
The campaign is designed to remind distributors that they can save both time and money by coming to Bullet for their under $5 promotions, as they know they can count on the best prices from Bullet rather than wasting time searching for the lowest prices for each project. So far this year, the Price Patrol campaign has resulted in 19 price "busts" from Bullet.
"Agent Buster and the Price Patrol campaign have been gaining momentum among our customers," explained Bob Herzog, president at Bullet. "Since Agent Buster was introduced in April, Bullet's email distribution list and our social media connections have been growing. Our customers have even begun commenting on Agent Buster's activities when they're talking with our sales and service teams, asking reps to relay messages to Agent Buster or recommending products for Agent Buster to investigate. The campaign seems to really be resonating with our distributors."
For more information, visit www.bulletline.com.