15 Minutes

Some things are better left unsaid. Just ask Bill Doehler, executive vice president of Edison, New Jersey-based Prodigital Printing, A Consortium Company. When asked how he ended up in the printing industry, Doehler responded, "It's a complicated and exquisitely boring story best told from a barstool."

However, Doehler did give us some stories. Here, he offers insights about himself, his business philosophy and the future of Prodigital Printing.

Print Professional (PP): Tell us about your background. Where did you grow up, what school did you attend?

Bill Doehler (BD): I grew up at the Jersey shore in what was, at the time, a pretty rural area (the town did not even have its own police force). It was an interesting place to grow up since we had a very small-town atmosphere during the off-season, and were inundated with people during the summer. As a "townie," there was no shortage of summer employment opportunities, and I learned a lot about dealing with people working at various boardwalk games of chance.

After grade school, my parents sent me to a military school to "straighten me out" (the whole no police thing made for a pretty wild crowd of youngsters). It seems to have worked in spite of my having been surrounded by 600 other young men who also needed to be straightened out.

PP: Describe your business style.

BD: I place a very high value on having a good time at work (some might say too high). I never could understand the "TGIF" approach to life where one is expected to suffer through 5⁄7 of their lives, and enjoy only the remaining 2⁄7. As a result, I try to surround myself with like-minded, upbeat people. I would also like to think I have helped others (both employees and customers) combine being productive with being cheerful and optimistic. This style enables me to work the kind of hours required to be successful with relative ease.