PP: What is the best business advice you ever received?
BD: My father spent 50 years selling life insurance, and from the time I was very young I was well acquainted with his daily mantra: "Help some people, have some fun, make some money." While it is not always possible to keep those three points in that order, I try to make sure I address each one on a daily basis.
PP: What is the secret to your success?
BD: One word: optimism! There are dozens of quotations about getting up after being knocked down, and all of them are 100 percent correct. I am blessed with an inherent, gut-level sureness that everything will work out fine if I just keep doing the right things. I am also prone to saying things (both aloud and to myself) like: "If it were easy, everyone would be doing it."
PP: What do you think is the most exciting, cutting-edge thing your company is doing right now?
BD: I would like to think we are helping to raise the enthusiasm level in the industry about the future. We spend a lot of time helping distributors transform themselves from commodity-based suppliers to top-line, marketing service providers. There are very few things more exciting than seeing a person who was anxious about his business future land the first project of the rest of his life.
PP: What do you think will be the printing industry's biggest challenge in the next few years?
BD: I think the challenges faced will be very similar to those faced by virtually every industry category. Dealing with new, high-impact technologies that seem to appear from nowhere, and finding ways to stay relevant to increasingly empowered buyers. A bright note for our industry is the predicted rebound of direct mail marketing. Electronic media are not delivering the kind of results that were expected, and with TiVo, satellite radio and other consumer-controlled technologies, there are simply fewer options available to marketers.