Chuck Mache has spent more than 25 years selling, managing, building and leading sales organizations in various types of industries from the mortgage industry to the home warranty industry. And sales is exactly what led him to the printing business.
Looking for a new challenge, Mache joined the Board of Directors at American TonerServ (ATS)—a small company located in his hometown of Santa Rosa, Calif., where today, he serves as CEO.
Here, Mache offers insight about himself, his business philosophy and the future of ATS.
Print Professional (PP): Tell us about your background. Where did you grow up, what school did you attend?
Chuck Mache (CM): I am a tried-and-true Northern Californian and was raised in the idyllic Sonoma county town of Santa Rosa, which is where I continue to live and run my business today. I received my undergraduate degree in communications in 1980 from Cal State University in Chico, Calif.
PP: Describe your business style.
CM: There are several words to describe my business style, or at least to describe how I strive to conduct my business: hard-hitting, innovative, uncompromising, motivational. My overarching goal is to help the individuals within the companies I am involved with to understand who they are, determine what they want to become, customize their path to breakthrough achievement and make some positive changes. I find that having my colleagues focus on these very personal questions—in contrast to adopting a strictly hands-off, impersonal approach—helps drive companies forward.
PP: What do you think is the most exciting, cutting-edge thing your company is doing right now?
CM: Everyone at ATS is challenging themselves to establish our company as the brand of choice in the compatibles market as Hewlett Packard is in the OEM market. We're doing this because our line of compatible toner products can not only save businesses valuable dollars, but can also help to save the environment. How amazing is it to think with every compatible toner cartridge purchased, one half pound of waste is kept out of landfills?