Julie Pritchard, vice president, sales and marketing of Norcross, Georgia-based DemandBridge had no intentions of entering the printing industry; it was an accident. Armed with a degree in accounting, Pritchard was initially hired by a software company to implement accounting software programs.
"A forms distributor moved into our office space, and through that affiliation, we learned that it was an industry starving for a strong, multi-user accounting application," she remarked. "We took all of our experience in developing distribution and accounting software and built TopForm, which was later rebranded as DemandBridge."
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.