Self Promotion 2.0
It's about getting your point across in 140 characters or less, friending the world—including your hair stylist or your high school nemesis—and sharing your innermost thoughts and feelings every minute of the day.
Social media—Facebook, Twitter, blogging—at its worst can feed narcissism and provide a platform for TMI (too much information). At its best it allows "friends" to raise funds for causes they care about, rediscover relationships and create an arena for groups to communicate in a faster, simpler and more convenient way.
It's a dream for companies. It allows businesses to build brands, strengthen relationships with clients and find out what they think about you on a fairly regular basis. And the data backs it up.
According to Facebook, there are more than 500 million active users and people spend over 700 billion minutes per month on this site.
According to data released by Twitter in September, it has more than 145 million registered users, and users, in total, are tweeting an average of 90 million tweets per day.
Companies ignoring these platforms, brushing them off as kids' stuff or due to fear of the unknown, may as well get back to hunting and pecking on their Smith Coronas (for those born after 1980, those are typewriters) because social media is here to stay.
You may be clueless about blogs, but Print Professional can fix that, helping guide you through your social media options.
WHAT IT IS: Part personal ad and part yearbook, Facebook is essentially a giant collection of connected personal profile pages, photo albums and fan groups dedicated to anything from favorite athletes and musicians to products like Coca-Cola or Starbucks.
WHY YOU SHOULD CARE: User base. Facebook is currently ranked by the traffic-measuring site Alexa as the second-most visited site on the Web, behind only Google. Alexa estimates that 30 percent of the world's Internet users visit the site daily. Inside Facebook, a website dedicated to statistically tracking and otherwise studying its namesake, reported in 2009 that 8 percent of Facebook's users are between 45 and 54, 17 percent are between 35 and 44 and 24 percent are between 26 and 34.