Butler Street and Printing Impressions Introduce Best of Print & Digital Awards
Butler Street's alliance with Printing Impressions is expected to include survey offerings segmented into two major categories:
- Manufacturers to Distributors
- Manufacturers/Distributors Direct to Customers
This approach allows industry players to be measured according to their customers, whether those customers are distributors or end-user clients. Companies that are awarded the Best of Print & Digital will be able to clearly distinguish themselves from the rest of the market. The alliance also is expected to introduce both leader-led training and e-learning that will help companies improve their sales and customer service functions, resulting in improved customer retention and higher loyalty.
"Our desire to help drive growth for the printing industry is reflected in the Best of Print & Digital," offered Mary Ann McLaughlin, Butler Street managing partner. "The combination of Butler Street and Printing Impressions' service offerings provide for industry benchmarking, diagnostics and company-specific roadmaps to improved customer loyalty and profitable growth."
The registration for the survey will officially open Sept. 1, and companies can sign up through www.bestofprintanddigital.com. Surveys will be administered through Dec. 3. Results will then be tabulated, and winners of the 2016 Best of Print & Digital award will be announced in Printing Impressions and Print+Promo's March 2016 issues in addition to the marketing community via NAPCO Media's Target Marketing brand. The survey will be administered annually, opening in August.
Click here to watch the Printing Impressions interview with Jacoutot and Subers as they discuss the new partnership program.
About Butler Street
Butler Street is a management consulting, training and research firm that specializes in client and talent development. Butler Street's managing partners have in excess of 100 years of executive level sales, marketing and operations experience across print, staffing and revenue cycle industries. Butler Street helps companies and their people grow and delivers lasting results in the two most challenging areas that companies face: client development and talent development. For more information, visit www.butlerstreetllc.com or contact Mary Ann McLaughlin at email@example.com.