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You may be wondering what more there is to know or learn about calendars, a product that has not gone through any drastic changes in centuries. What could I possibly say that you don't already know about this legendary promotional product? Plenty. Advertising calendars have been a major player in the industry for such a long time that pieces printed back in the 19th century and early 20th century are quite valuable. For example, according to Kovels.com, the well-respected antiques and collectibles print and online price guide, a 19th Century Coca-Cola Calendar can easily fetch around $1,000.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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