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During tough economic times, calendars have shown to hold on to their share of profitability. Joe Bunsness, national sales manager for Norwood Promotional Products, Indianapolis, noted, "A calendar is seen as an annual gift by many customers. Because of this, many businesses continue to provide them even during tough economic times [because] their customers have come to expect it."
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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