Check the Technique
P+P: How was this a profitable promotion for your company?
LW: This was a win-win for our distributors and for Wilmer. This promotion provided another price point and target market for the both of us to generate new business moving forward.
P+P: Did you encounter any challenges with this particular promotion? If so, how did you overcome them?
LW: [It was important to properly] inform our customer base. We did this through mailings, email, our website and collateral material.
P+P: Do you have any advice for distributors interested in selling to the financial market?
LW: Know your customers and protect them from fraud. There are companies today selling business checks with cheap material and very little security. Our business checks come with a minimum of 10 security features (basic).
P+P: Is there anything you would like to add?
LW: We are here to help. Wilmer has 11 sales representatives across the country to talk to you and to help you develop financial solutions to meet your customers' needs. Also, our customer service department is second to none and only a phone call away—not just a recording, but a real live person at the other end to listen and talk to.
For more information, visit www.4wilmer.com.
Have you ever thought about incorporating promotional products into your financial-themed campaigns? Here are some possibilities.
Crunching Numbers and Taking Names
The #1384 Pocket Partner from Hit Promotional Products is the perfect companion piece for any financial guru. It features an 8-digit solar calculator, sticky notes and six different colors of sticky flags.
For more information, visit www.hitpromo.net.
Bank on It
Logomark's Large Piggy Bank adds a modern twist to a classic style. Available in six translucent colors, the item has a coin slot and a removable base. It also includes a gift box.