Cash In on Roll Products

In today's transaction-based world, roll products are a potential gold mine.

With so many financial transactions occurring every minute in the world today, it's no wonder that the market for roll products is growing by leaps and bounds.

"Every corporation, every grocery store, every street corner, and even McDonald's and baseball stadiums have cash machines now," commented Dave Self, sales manager at Golden Business Forms, Golden City, Mo. "Although banks control the majority of ATMs [automated teller machines], there are many independent establishments that have their own cash machines."

Golden Business Forms has taken advantage of the influx of automated teller and cash machines. According to Self, his company now sells more roll products than forms products. "When we got into roll products five years ago, it was just a small percentage of our business," he explained. "Now, roll products comprise approximately 60 percent of our business, and forms products make up the remaining 40 percent."

However, Golden Business Forms has only been aggressively involved in roll products for three years. In that time, it has added four machines, four roll products, roll converters and wider presses to accommodate one-pass printing. Self noted that these investments in roll products have paid off "tremendously."

Golden Business Forms specializes in just about every market and product when it comes to small rolls—ATM, point-of-sale, casino and gaming, cash convenience, blaster, journal, audit, medical, thermal and bond rolls. Its two most popular roll products are point-of-sale and ATM rolls.

"The demand is great because each time a credit card is used, the consumer receives a two-part, blank or printed receipt," remarked Self. "Also, new gas stations are being opened on a daily basis, and each time they install a new pump, it comes with a main roll and two additional roll products—an audit roll and a receipt roll. The roll product is just a huge growth product."