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"We were able to achieve this objective," said Gordon, "by understanding the different scenarios the auto body shop's employees experience on a daily basis." As a result, Gordon said his client was able to maintain good business.
The catalog's exterior design is as important as its interior content. According to Gordon, knowing how the catalog will be handled, who uses it and where it will be used are critical factors that effect the design process.
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- Companies:
- Apex Color
- Commercial Business Forms
- People:
- Mike Gordon
- Richard Ghelerter
- Places:
- Cedar Knolls
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