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"By obtaining this information, a distributor can solicit accounts that once relied on high-speed copy centers, such as Kinkos, to get the job done," said Gordon.
In fact, Commercial Business Forms sells booklets to a company employing service technicians that were experiencing various gliches with books, which were being printed at Kinkos. Gordon explained that the main problem was that the books would not stay open since they were stapled. "Using those books caused the technicians to become frustrated, so we recommended a wire-o book, which stays flat so technicians can easily record information ," he said.
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- Companies:
- Apex Color
- Commercial Business Forms
- People:
- Mike Gordon
- Richard Ghelerter
- Places:
- Cedar Knolls
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