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"We're seeing a lot more online ordering with the use of templates, as well as online proofing, which offers speed and ease to end-users," said Richards. "We're also seeing an increase in variable data printing, which is a marketing trend that brings end-users closer to customers."
Richards added that online ordering and proofing quickens the sales cycle and eliminates composition issues. "It lets end-users set their own variable areas without involving outside people who could easily make an error," he explained.
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- Companies:
- Adams McClure
- Admore
- Ennis
- Victor Printing
- Places:
- Sharon, Pa.
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