Cater to the Hospitality Market

With the right approach, restaurants and hotels can be cornucopias of opportunity

By Misty Byers

Distributors in search of a piece of a rapidly-growing and profitable pie could do a lot worse than the hospitality market.

According to the National Restaurant Association, restaurants will reap nearly $342 billion in commercial sales this year—an increase of more than $37 billion since 1990. Add to this the $93.1 billion generated by the lodging industry, as reported by the American Hotel & Motel Association, and the opportunities for distributors of printed products seem virtually limitless.