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Maria Raha
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Reveal-ation
For beer distributor Molson Coors Brewing Company, a new twist on its ubiquitous Coors label is due to premiere this month. The company selected Hallcrest’s ChromaZone thermochromic ink for its national 2007 “Chill ‘n’ Reveal” campaign. The trademark snow-capped mountains on the company’s 12-ounce Coors and Coors Light bottles will turn from the standard white to blue when the beverage reaches prime drinking temperature.
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