Stand-out Mainstays

Similar campaigns (including one for Coors Ultra Light cans) have previously launched in the United Kingdom, Aluminum Now reported, but ChromaZone is exclusively offered by Hallcrest in the United States. In addition, Coors is the nation’s first beer to implement a campaign as large-scale as “Chill ‘n’ Reveal.” As for Hallcrest, it specializes in the manufacturing of color-changing inks, products and dyes, and has also supplied ink to clients such as Coca-Cola, Burger King, Kellogg’s and Target, noted Scott Szafraniec, Hallcrest sales manager, ChromaZone products.