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Product niches within the category reflect customers' desire for convenience. Continuous checks are declining as customers move to cut-sheet and value-added products, said Bill Reid, Printegra's director of marketing.
Horner echoed that assessment, adding, "We say continuous is losing ground, but my purchase of continuous stock is holding steady." Orders lost or converted to cut-sheets seem to be compensated for by new orders on a fairly even basis, she noted.
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- People:
- Profits Reid
- Sandy Horner
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