Check Out Check Products
Previously, it may have cost approximately $8,000 to $10,000 for equipment to eliminate fold and seal operations, which was not cost-effective for smaller businesses. The same equipment now runs between $1,400 and $5,000. "The small- to medium-sized company will find it much easier to cost-justify this solution and gain from the efficiency that it provides," Reid commented. "We believe that the market is in its infancy."
Target markets for short-run regular business checks and pressure-seal checks include education, manufacturing, medical, staffing agencies, property management, utilities, title companies, government, and direct mail applications for coupons and rebate checks.
Options are also opening up for small check customers with limited budgets, Reid said. "In responding to the needs of our distributors who regularly compete with direct mail competitors for small check customers, we have upgraded the options available in our Limited line of checks. The upgraded product line provides distributors with an improved product without increasing the cost."
Printegra's FormSource Limited line of software-compatible checks added teal, red and brown ink colors, as well as free camera-ready logos for a more customized look. Limited customers wanting additional security can upgrade to Copy Alert Security paper, featuring the ODT void pantograph.
Horner noted that with the purchase of NEBS by Deluxe, distributors will face increased competition. "Deluxe will be aggressive at sending out information to the end-user offering discounts," she said. She believes that distributors should still be able to compete effectively on price and service. "But, you might need to lose a bit on the next order to keep customers," she said.
With both convenience and choice as major selling points, online ordering of check products is gaining rapid acceptance. More than 50 percent of Printegra's customers use the manufacturer's Web site to place orders, Reid said, because they receive a three-day turnaround on new or exact repeat orders, rather than the standard five- to seven-day period. "Our customers like the Customer Service Online (CSOL) feature on our Web site," he said. "It allows them to track orders 24/7 from the time the orders are received at the factory until the customer signs for them."