Check Out Check Products
Add Value and Profits
Reid outlined another trend that Printegra has seen that can result in greater profits. "We have seen a consistent movement by distributors to add value to check products by upgrading the level of document security and/or fraud protection," he said. Features include those integrated into the paper, such as toner grip, artificial and true watermarks, and chemical sensitivity. Printed features such as thermochromatic ink, void pantographs, microprinting and warning borders are also popular. "Over 80 percent of the check business we get is a repeat for that distributor. Previously, distributors would often quote only on a customer's existing check and features," Reid said. "Now, our distributors want to know all of the options that are available so that they can propose the best solution for their customers."
- People:
- Profits Reid
- Sandy Horner