Crouching Tiger, Hidden Opportunities
Offshore printing will continue to thrive for several reasons.
"Again, looking at just the paper supply, the obvious heart of the printing industry, no U.S. producers have invested in technology in over 20 years, while overseas producers continue to grow, invest and enhance their product offerings. Many offer a true integrated solution not found anywhere in the U.S. In addition, the nature of the printing industry will continue to change. The market for printed newspapers and magazines is declining. Growth lies in high-end printing, such as packaging and branded materials. These materials often have longer lead times, and can be easily outsourced, taking advantage of overseas cost benefits," Hunley concluded.￼