executive perspectives: Communicating Value
In today's guarded business climate, it's easy to get caught up in the details that create the big picture. For instance, how much time, energy and creativity should be spent on customers? Sometimes the answers are in plain sight—or they're rooted in our very own experiences—as Chip Schindler discovered.
Schindler's story begins approximately 25 years ago. As a young buyer, he interacted with a variety of personality types. Some people were kind and respectful, qualities that Schindler hoped to emulate in his career. Others, however, treated him in a way better left forgotten. Still, Schindler has no regrets.
"I am very happy to have had these experiences. I was better prepared when I moved into print sales 18 years ago," he said. "These experiences have helped me connect with my clients and to better understand their needs. I have been following these rules for my life."
Schindler practices what he preaches. About six years ago, he and his wife, Katie, launched their own distributorship, The Printing, Fulfillment and Mailing Group LLC (The PFM Group). As a husband-and-wife management team, the Schindlers provide a unique dynamic that has worked from the beginning, and they look forward to the future. "Together, along with a tremendous staff and top-notch suppliers, we are able to develop solutions to best serve our clients," Schindler explained. "[...] I love this industry. Every day is different."
Read on as Schindler talks shop and opens up about himself.
Print+Promo (P+P): How do you set goals for yourself? For your business?
Chip Schindler (CS): We have short- and long-term goals that are constantly being adjusted for market conditions. As a distributorship, we are able to react quickly to these changes to better serve our clients by incorporating the latest technology or products into their campaigns or projects. We spend a lot of time keeping up with these changes, and our clients value our efforts. We work as an extension of their marketing department and are constantly bringing in new ideas and information, which will assist them in tackling the next challenge ahead. Being well-informed puts The PFM Group and our clients in a position for success.