Cleaning House
5 ways to tidy up your data strategy
In simple terms, big data refers to massive data sets that are analyzed to reveal patterns and trends intended to inform better business decisions. Think Amazon and its ability to recommend products based on a customer's purchasing habits.
Not everyone, however, believes bigger is better when it comes to data analytics. Stephen H. Yu, president and chief consultant for Willow Data Strategy LLC, Old Tappan, N.J., is pushing for smart data instead. "Big data in itself should never be the goal, as the size of the data doesn't mean anything for decision-makers and marketers," he said. "What they need are smart answers in bite-sizes that they can use without having to have a degree in statistics."
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