Commercial Letter Transitions to Full-Service Marketing Services Provider
Commercial Letter Inc., a St. Louis-based corporation celebrating its 100th year in business, has begun offering a full range of multi-channel direct marketing services that will prepare them to meet clients' marketing needs for the next hundred years. SnailWorks is a coordinated suite of services that will allow marketers to integrate traditional direct mail efforts with new media, such as email marketing, web landing pages, and mobile marketing. Direct mail projects set up in the SnailWorks system will be tracked as they travel through the Postal Service, using Intelligent Mail, and when each mail piece is delivered, that event will "trigger" other follow-up efforts such as email, telemarketing or text messaging. The system will also host and track web and mobile-based landing pages that prospects will be able to access from the direct mail or follow-up efforts.