Commercial Letter Transitions to Full-Service Marketing Services Provider
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"This is the logical next step for our industry," said Brad Chrysler, president of Commercial Letter. "We still believe in the value and impact of direct mail, but direct marketers today need to add more to their efforts. By tying direct mail to new marketing channels, SnailWorks and Commercial Letter deliver a new, more effective approach to direct marketing. We no longer see ourselves as simply a mailing service—these new services really do make us a full marketing services provider."
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