Leighton called for printers to recognize the value of service beyond simply providing a product: "The commercial printing business as a whole needs to get out of a 'commodity' mentality that does not recognize the differences between products and services."
Toepfer alluded to a similar outlook and noted that Foster is making an effort to expand its offerings in service areas such as direct mailing.
The last 10 years have undoubtedly brought about many changes in the nature of the print business, business in general and even society as a whole. The decade of Facebook, YouTube and "too big to fail" has created an ever-changing and fast-paced environment that demands companies keep up or die out.
"An industry that is more self-aware of the constant changes going on around it, one that recognizes the diverse needs of its customers," Leighton concluded, "can embrace the new market dynamic and move ahead."