SOI Commercial Print: Sunny Days
If this was a weather forecast, the prediction would be clear and sunny with little chance of wind, rain or snow.
No bad news here. Or that's what the commercial printers are saying.
When these guys talk about the current state of the commercial printing industry, it's all blue skies.
"This may be the best time to be a commercial printer," announced Gene Toepfer, vice president of sales for Michigan City, Indiana-based Foster Printing Service. "There are still waves of technology changes impacting the industry. Print is still alive albeit being challenged by many other channels of communications. Just walk in to a box store or travel center and be overwhelmed with all the printed products; the question is, 'do we own that space?'"