SOI Commercial Print: Sunny Days
If this was a weather forecast, the prediction would be clear and sunny with little chance of wind, rain or snow.
No bad news here. Or that's what the commercial printers are saying.
When these guys talk about the current state of the commercial printing industry, it's all blue skies.
"This may be the best time to be a commercial printer," announced Gene Toepfer, vice president of sales for Michigan City, Indiana-based Foster Printing Service. "There are still waves of technology changes impacting the industry. Print is still alive albeit being challenged by many other channels of communications. Just walk in to a box store or travel center and be overwhelmed with all the printed products; the question is, 'do we own that space?'"
Bill Tignanelli, general manager of Admore, a division of Midlothian, Texas-based Ennis, couldn't agree more, proclaiming, "printing is alive."
"Look around each day, there are printed products everywhere, from office-related products, business-related products, direct mail advertising (have you looked in your mailbox today?), P.O.P. signage," Tignanelli said. "Even though the state of the economy has reduced the overall volume, printing is still strong. It may be different types of printing, but it is there. Printing today is what, a $[XYZ] billion industry. Other industries would love to have this type of volume."
Hope Schmidt, marketing coordinator for Crestview Hills, Kentucky-headquartered Flottman Company, has a more conservative outlook.
"Things are looking up for the printing industry, but there is still a lot of upheaval," she noted. "Companies and consumers are trying to understand where printing fits in the current business climate, but print does fit. The industry will never be the same as it was, just like any business. The needs and wants of the consumer change and so must the business. The trick is trying to anticipate those changes."