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Hope Schmidt, marketing coordinator for Crestview Hills, Kentucky-headquartered Flottman Company, has a more conservative outlook.
"Things are looking up for the printing industry, but there is still a lot of upheaval," she noted. "Companies and consumers are trying to understand where printing fits in the current business climate, but print does fit. The industry will never be the same as it was, just like any business. The needs and wants of the consumer change and so must the business. The trick is trying to anticipate those changes."
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Melissa Busch
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