SOI Commercial Print: Getting Back to Business
Commercial printers pick up the pace to remain profitable during hard times
The recession leveled the playing field for commercial printers. Companies that sold on price alone closed their doors, leaving their competitors in a better position for the future. However, that doesn't mean the surviving companies have it easy. In today's print world, with customer demands changing rapidly, it's time to deliver or step down.
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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