SOI Commercial Print: Getting Back to Business
Commercial printers pick up the pace to remain profitable during hard times
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"By 2000, I realized that we were struggling trying to launch our high-end contract color commercial print shop with the name Apex Business Forms. So in 2000, I branded a new logo and became Apex Color," Ghelerter recalled. "In the year 2000, most of our customers were business forms distributors and sold little-to-no commercial printing. Marketing/advertising and design companies were not taking us seriously."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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