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For years, Sentinel Printing Company had been printing the individual components in large quantities of approximately 50,000 to 100,000 pieces each, packing them in cartons and then sending all of the materials out in a single delivery. “The quantities being printed were based on projected sales for the upcoming year,” explained Chuck Manthey, president. “Needless to say, the [preprinted] products took up a tremendous amount of [the end-user’s] floor space. And, overestimating sales led to problems with obsolescence and waste. At times they were projecting quantities of 5,000 to 10,000 more than w[ere] needed, and would have to... throw [them] away, since a new model comes out every year.”
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- Companies:
- Drent Goebel North America
- People:
- Chuck Manthey
Maggie Dewitt
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