Solving Commercial Printing Puzzles
“Especially in direct mail, marketing agencies don’t want to be limited by [the] size increments a printer can offer. A mail piece needs to stand out from the rest, and size can be a decisive factor in this,” added Geoff. “Printers with cassette-based presses sometimes have to turn down jobs because changing the repeat length wouldn’t be economically viable. We now can change to any repeat length within 15 minutes.”
And, since the press enables shorter turnaround times, CFH can produce short runs for greater efficiencies and ultimate cost savings. “Our customers don’t need to tie up their money in stock any longer,” noted Dave.
The Broadways first saw Drent Goebel’s VSOP technology at a DRUPA trade show, and were impressed on the spot. The sleeve technology, which has greatly contributed to the rise of flexo printing, has now entered the world of offset. The range of material consists of films and foils, paper, cardboard, self-adhesive and compound materials. VSOP technology allows for working with variable repeat lengths in offset, and enables operators to easily switch lengths without having to completely change the unit. Not only is this easier and quicker—only two lightweight sleeves need to be changed when altering repeat lengths—it’s a much less expensive way to print.
The VSOP is available in web widths of 520 mm, 850 mm and 1250 mm, and the printing quality is comparable to rotogravure printing. “The possibility of changing a repeat length so easily was ground breaking, and although the press was mainly presented as the new solution for packaging printers, we directly saw the possibilities for our ... market,” said Dave.
The Broadways envision the future to be one of hybrid presses combining several technologies in one line. “In the future, I would like to work with a four- or eight-color offset press combined with a four-color inkjet press for personalization. The only problem, at this moment, is that the inkjet can’t match the speed of my offset press, but we’ll see what the future will bring,” said Dave. “We are sure we can take the VSOP strategy toward many other customers in the near future,” concluded Geoff.