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Short-run products with pop make up a large percentage of the current demand.
Things keep getting brighter for commercial printing. A little more than 10 years since the first high-speed digital color presses were launched, commercial printing has managed to cross over a major hump.
No longer is digital color an immature technology viable only in controlled market niches; it is now a robust, economical process qualified for the production of many different products. As a result, everyone is ordering commercial printing products—from mom-and-pop pizza shops looking for a new menu to major universities looking to distribute a high-quality course catalog.
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