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These days, "short-run" is the industry buzzword, and Chris Green, vice president of Midwest Color Graphics, Columbus, Kan., knows this very well. "We've been in the business of commercial printing for approximately 15 years, and short-run, four-color process printing has become our specialty," he said. "We typically do brochures, fliers, catalogs, posters and postcards in quantities of 25,000 or fewer down to a minimum of 500. On occasion, we will do an order of 50,000 to 100,000 pieces."
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