Green is the new black. But is that shade of green lightening? Steve Vogel, marketing specialist of De Pere, Wisconsin-based Independent Printing Company has been observing this trend and believes that may be a positive for those companies that are serious about being eco-friendly.
"While it seems like the green hype is fading, it's a good thing. Because most of it was just that—hype. Now customers are smarter and they do research more to find companies that are serious in being environmentally responsible and taking action versus a company tooting its green horn just to get you to open your wallet," he asserted.
- Companies:
- Independent Printing Company
- Places:
- De Pere, Wisconsin
- Kansas
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.