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While watching television a few weeks ago, I was aghast at what I saw.
A large cable television company ran a commercial about a new competitor. The large cable company identified its competitor by name and showed a bull-headed service technician offering service to a homeowner, who interpreted anything the homeowner said as wanting service. Then, he beckoned an earth mover to dig up the homeowner's lawn and sent a forklift to the house to carry the bill. The ad depicted people ripping up the yard, breaking a water line and putting lives in danger, ultimately suggesting these actions are typical of the competitor's installation process. I was admittedly amused by the ad, but shocked nonetheless by the cable company's boldness.
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- Lisa A. Lori
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