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This stable market niche held strong in 2002 amid tough competition and price wars.
Here's a telling story of two men in a camp who are approached by a man-eating bear. One of the men starts to lace up his sneakers and the other man asks him, "Do you really think those sneakers are going to help you outrun the bear?" And the man answers, "I don't need to outrun the bear, I just need to outrun you."
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