Conductive Ink Technology Produces "Thinking" Ink

Headquartered in New York, T-ink Inc. has patented a conductive ink technology that replaces buttons, switches, wires and circuits with flat-printed "thinking" ink in any color that responds to touch.

The product was introduced during the 2003 American International Toy Fair held Feb. 16-19 in New York.

According to CEO Marty Abrams, "The T-INK technology delivers patented applications on a range of products and materials inexpensively. It can be printed on unique materials such as paper and fabric, as well as in small spaces previously unable to accommodate wiring and switches. Once 'T-INKed,' these products will benefit from powerful interactivity that was previously unimaginable or replicate existing functionality at a significantly lower cost."

In addition to licensing the technology to a number of toy manufacturers and retailers, the company also manufactures its own line of T-INK-enabled toys under the Tinkworks brand. For example, the Tinkworks Color 'n Learn activity series teaches children spelling and math through the act of coloring, which engages the ink on the page to elicit an audio response.

The company also licenses the T-INK technology for packaging, apparel, point-of-purchase, home decorating and numerous other applications and is looking to make a strong push into the world of promotional products.