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Funny? Yes. But also very telling about the public perception of the print industry. Technology is (and will continue to be) a formidable opponent for traditional channels of communication such as print.
This is especially evident in the continuous forms market, which appears to take a hit each year. Nevertheless, while these forms may lack the high demand they once had years ago, they remain relevant. According to Darrell Westhoff, sales manager for Pittsburg, Kansas-based Ace Forms, mail processors and large processing centers particularly have a need for these products. Ace Forms is committed to fulfilling their requests, and Westhoff believes the company's 40-year history gives it a competitive advantage in the continuous sector.
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- Companies:
- Ace Forms
- Places:
- Pittsburg, Kansas
- St. Louis
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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