Convergence Is Key - Print+Promo

By Elise Hacking Carr

This November, I celebrated a professional milestone working 15 years on Print+Promo. Over the course of my career with this great publication, I’ve witnessed a painful digital overhaul of the publishing industry, survived an economic recession and chronicled the various wins and losses of a market constantly attacked by naysayers. I’ve also gotten to personally know the bright minds that drive the print and promo space, and I cherish the relationships I’ve formed during my tenure.

In 2005, when our publisher, Jim Harvie, hired me to be his production editor, the magazine was called BFL&S (Business Forms, Labels & Systems). Realizing the name was too limiting, we rebranded to Print Professional in 2007. About five years later, we noticed another shift. Print professionals had crossed over to the promo side. It made sense … the demand for both was there, and distributors recognized the power in being a one-stop shop. From that came Print+Promo.

Now, here we are in 2020. COVID-19 has forced distributors to look for new and creative ways to maintain their business and emerge from this crisis stronger than ever. So, how could we further unite the worlds of print and promo in a way that would benefit our readers? The answer was simple.

Print+Promo and our sister publication, Promo Marketing, are excited to announce that we will be combining our editorial resources to enhance our publication. Uniting the two into a single resource, named Print+Promo Marketing magazine, allows us to highlight the convergence these markets have experienced and outline key benefits and opportunities for selling print and promo.

As a valued partner, you can expect the same inspiring content, along with:

A circulation of distributor readers totaling 40,000 each month, giving you an expanded audience for your products and services.
The latest trends and case studies for industry verticals.
Insights from well-known industry professionals.

Print+Promo Marketing will debut in December with the 2021 Print+Promo Marketing Buyer’s Guide—a must-have, because, as you know, this issue has a yearlong shelf life. I can’t wait for you to see it. (Please note, our website, e-newsletters and other products will remain separate.)

Wishing all of you a happy, healthy new year! See you in January for the next chapter of adventures.