Cooperative Efforts

Have you ever thought about teaming up with a supplier who can provide the missing piece needed to complete a sale? Most distributors call on suppliers to provide printing expertise for clients that need technical details, but what about working with suppliers in advance of a sale?

Think about the different types of products you sell. If you have suppliers in these product groups you work with frequently, you may have in-vested the time necessary to probe a particular product in depth. In return, you might explain your sales process to help the supplier understand your concerns.