Crawford Technologies Announces Electronic Envelope
Toronto-based Crawford Technologies—a provider of Transpromo and transactional document solutions—unveiled its Electronic Envelope, which allows all components found in hardcopy envelopes to be duplicated in PDFs displayed to customers, along with additional electronic-only benefits.
In addition to to replicating the hardcopy experience, Electronic Envelope provides the ability to:
• Duplicate logos from preprinted stock in color or black and white
• Duplicate the terms-and-conditions pages from preprinted stock in color or black and white, as either a graphic or searchable text
• Add the same inserts put into the hardcopy envelope utilizing the same inserter control files or barcodes
• Add additional inserts, if desired, since there are no weight or postage restrictions in a PDF
• Add hot links, URLs and PURLs to selected marketing messages and other text or graphics
• Direct the recipient to individualized offering pages for each recipient
• Modify marketing messages to make them electronically-oriented instead of hardcopy-oriented
• Add navigation aids, such as bookmarks, to improve customer usability
• Remove hardcopy-oriented objects, such as barcodes, that are distracting or not relevant to an electronic deliverable
The Electronic Envelope Solution Brief provides more information on what benefits the Electronic Envelope delivers, and details a customer case study. It can be downloaded from www.crawfordtech.com/Electronic_Envelope_SolutionsBrief.pdf
Implementing Electronic Envelope allows organizations to utilize CrawfordTech’s award-winning PRO Document Enhancer product family to make required changes to the transaction production jobs. The PRO Document Enhancer is a post-composition processor, so no changes are necessary in the document composition stage, whether the customer is dealing with a legacy application or a document composition engine.
“A downturn in the economy and moves toward greener processes make electronic delivery that much more attractive for delivering both cost reductions and saving trees,” said Stephen D. Poe, vice president of product management for Crawford Technologies.