Since the inception of the promotional products industry, distributors have been looking for ways to differentiate themselves from the competition. From product selection and services offered to prompt delivery, distributors have developed their individual strengths and gone to market in ways as unique as they are.
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at firstname.lastname@example.org.