Door Opener
Today's conversations between distributors and their clients are much different. Whether it's a legislative update or a product recall, product safety is consistently in the headlines—and buyers are paying attention. They want to know where and how the goods they purchase are manufactured, and they want assurances that the products are safe and compliant with domestic and international laws. While having the right supplier partners has always been a crucial part of the mix, it's even more important now.
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.