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Doesn't sound very encouraging, does it? But, Adams sees a silver lining. "We believe that there's an opportunity with variable imaging, and we bought a new press earlier this year for that reason," he said.
Central States has been supplying variable imaging products for the past 10 years, and the company recently upgraded equipment to meet consumer demand for higher quality and speed of production. "We are now able to image at 600 dpi, and press speed has increased from 250 fpm to more than 400 fpm," Adams said.
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