CRW Graphics Forms “The Pearl Group at CRW Graphics”
CRW Graphics, a leading regional commercial printer based in Pennsauken, N.J., has hired an additional 20 experienced production and salespeople to form “The Pearl Group at CRW Graphics.”
“When a number of key employees of one of our long-time formidable competitors, Pearl Pressman Liberty Communications Group (PPL), approached us and explained the challenges of its business environment, we offered these talented individuals from PPL positions,” said CRW CEO Harriet Weiss. “Senior account representatives, production folks, and support staff accepted our employment offers. This group of 20-plus will complement the 100 strong CRW team and be known as ‘The Pearl Group at CRW Graphics.’”
To ensure a seamless transition, in conjunction with offers of employment, CRW Graphics has purchased PPL’s Accounts Receivables, Work in Process and Inventory from PNC Bank.
The Pearl Group at CRW Graphics is in control of the work started at PPL, and will coordinate its completion and delivery. The Pearl Group at CRW Graphics has full access to the resources and capabilities of CRW Graphics. The group will be able to provide a complete range of print and related services, including advanced digital production, mail shop and web-to-print capabilities.
CRW Graphics provides The Pearl Group at CRW Graphics an opportunity to focus on new market segments, and grow. This is only one facet of a broader strategic approach to attract new business by providing a wide array of innovative services and products to meet today’s communications challenges and connect our digital and physical worlds.
CRW Graphics is a full-service graphic communications company that combines digital and offset print, mailing, distribution, Web-enabled workflow and services, with the highest level of customer service and technical support. CRW Graphics’ subsidiary, ColorQuick, has seven U.S. patents and four patents pending covering technologies related to the automation of web-to-print and list processing services.