Nothing makes a lasting impression like the first impression. And in a country where bankruptcy and layoffs are now the norm, brand establishment carries even more weight. This month’s mystery product provides optimal brand clarity, leaving no room for mistaken identity. What’s the catch? Nothing—just a mere advancement to a traditional printed product.
Check out the following clues to guess what the product is:
• It can be used for a wide variety of packaging applications.
• It is water whitening resistant.
• It makes a major impact in a subtle way.
mystery product revealed
Headquartered in Stow, Ohio, MACtac Printing Products continues to advance prime film labels with the addition of its new Vivid prime films product line.
The Vivid line features high-clarity, clear films as well as white and clear fully-squeezable films available in multiple liner choices designed for full-squeeze, semi-squeeze and rigid containers. The versatility and “no label” appearance of this product line make it ideal for a variety of applications, including labels for beverages, health and beauty products, food, wine bottles, chemical containers or any prime label application where optimal label clarity is a necessity.
Vivid prime films feature top-coated facestocks matched with MACtac’s permanent acrylic adhesive MP238, which is optically clear, squeezable and water-whitening resistant. The adhesive offers wet-out, wet-stick and open time for repositionability—providing ultimate clarity even when wet. MP238 can also withstand the pasteurization process without water whitening, providing end-users with the flexibility of labeling before or after pasteurizing.
Several types of facestocks are available such as: white, clear and chrome polypropylene; white and clear polystyrene; and white vinyl and a hazy-clear polyolefin. Furthermore, the product line offers rubber-based adhesives, functional paper and polyester release liners.
“Vivid products have been [specifically] engineered to provide crystal clarity for an ultra clear, no-label look,” said Jim Kisthardt, marketing manager. “Converters and end-users appreciate the durability, ease of use and high-performance of these products. They will definitely get ‘Vivid’ results.”